"The Wisdom of Warburton" or "The Art of War-burton"

Today's post is so special, it required two titles. Additional titles sold separately. Collect them all.

One of the most important bits of wisdom I picked up came from Tom Warburton. It fell at out of his pocket while he was tying his shoes. Today, most know Tom as that lovable rogue who created Codename: Kids Next Door or as that funny guy who hosts the ASIFA-East animation auction every two years. Others may know him as that guy who owes me two bucks.

So, what bit of wisdom did I borrow from Tom? Early in his career, while working at his first job at Buzzco Associates, Inc., Tom got involved with ASIFA-East and decided to write a series of articles for the ASIFA-East newsletter spotlighting local studios and animators. To this end he had to contact lots of animation folks he hadn't yet met. By writing these articles, he not only enriched the newsletter and its readership, he also put himself in the position of fostering new relationships in the community. No doubt these relationships offered him insights and inspiration he might not have had without them. As we know, Tom turned out pretty well, so I can't help but assume that his formative years with ASIFA-East (and those articles) were part of his career cocktail. And, it doesn't hurt my theory that Tom admitted this to me himself. Achem.

While no one can follow any one set of instructions or advice and be guaranteed the same result, the same opportunities are certainly open to anyone. My time on the ASIFA-East board opened up countless opportunities, including the introduction to Blue's Clues through board member Nancy Keegan. There are lots of new faces on our board of directors as of late, and the smart ones will stick around and find their own unique ways of making a contribution that may serve the community, ASIFA-East members, and their own destinies.

The important thing to note is that building relationships (by volunteering with ASIFA-East or not) is not something one just does in the first years of a career. Its something you work at each and every day. In a similar way to Tom's ASIFA-East articles, my books have forced me into contact with numerous creators and executives I wouldn't have otherwise met. In fact, I start supervising animation on an animated prime time network pilot next month, which was created by someone I interviewed in my upcoming book on Allworth Press, Animation Development: From Pitch to Production.

These are tough times. We lost a lot of studios in the last year. But, I hope its a comfort to know that networking and relationship building are always within our grasp, no matter what the industry throws at us. As creative people, there's no reason we can't also be creative in how we network. There's no single way to do it. One only has to be true to themselves and be willing to put themselves out there while remembering that its a two-way street. Of course, you have to remember to move your car on alternate side of the street parking day.

The best and most effective networking is mutually beneficial. Note how Tom's articles for ASIFA-East offered deserved recognition for its subjects while helping its author plug in to the local scene and expand his own horizons.

One of the killer networking events in town each year is the KidscreenSummit, which is at the midtown Hilton February 11-13. Networks and production companies specializing in animation send delegates to this summit every year, but the price tag of attendance makes it prohibitive for the local animation community to come out in droves. I've been trying to do an event with the Summit for years now but, to no avail. This year I finally got smart and suggested a Q and A event with Tom Warburton, and Kidscreen jumped on it. Details below:

Cracking the Code—A chat with Codename: Kids Next Door creator Tom Warburton
February 12, 2009 - 4:30 PM to 5:15 PM - Find out what makes one of the industry's top toon talents tick. Kids Next Door creator Tom Warburton talks candidly with David Levy about his creative process, the realities of producing six seasons of a series, collaborating with network execs, maintaining your artistic vision, pitching effectively and much more. He'll also open up about his newest projects-rumor has it he's awaiting the release of his first kids book and has a pilot in production for Disney. www.kidscreensummit.com

In conclusion, It will be fun to share the stage with Tom and probe the brain of a man who owes me two bucks. After tense negotiations with the Warburton camp, I conceded that would also accept a single ride metro card as payment. Find out what happens at this thrilling event. Until then, to wet your Warburton appetite, why not check out his bodacious blog at http://warburtonlabs.blogspot.com ?

Breakfast with Shamus

When it comes to all-time treasures of New York animation, Shamus Culhane is high on the list. I'm sad to say that the only time I met Shamus he was wheelchair bound and in the last months of his life. The occasion was at Jerry Beck's gala 1995 event to celebrate Famous Studios. In the mid to late 1960s, Shamus had briefly headed up Famous Studios before the torch was passed to Ralph Bakshi shortly before the studio folded.

Howard Beckerman was kind enough to introduce me to Shamus. I remember I had to lean in close to hear him- so weak was his voice at the time. I complimented him on his Woody Woodpecker cartoons. "Ski for Two" is my favorite Woody Woodpecker cartoon," I reported. "Everyone only wants to know about my Woody Woodpecker cartoons," he replied, before he asked me if I'd read his books. I explained I hadn't, but promised that I would buy them straight away. I kept my promise and soon bought a copy of his first a book, a memoir of his days in animation called, Talking Animals and Other People.

There's bits in the book that have never left my head, such as:
-Shamus's notion that the union squashed work opportunities in NY and were actually destructive to the local industry. Not to mention his on-going war with union business manager Pepe Ruiz (who at age 86 was run over and killed by singer Wilson Pickett!). Real life is always stranger than fiction!
-The huge pay cut he endured to snag a job at Disney at which he had to virtually start over from scratch and be trained with the latest crop of newbies coming out of art school.
-The time he had to confront an animation saboteur who was hiding his work at the Ub Iwerks studio.
-His bizarre description of working with "Three Little Pigs" director Burt Gillette at the Van Buren studio in NY.
-His rise to heading up his own million dollar animation studio in NY in the 1950s, which banged out tons of commercials in NY's golden age of Advertising. Mad Men, anyone?

Now, bear in mind that I first read this book at the height of my Marx brothers mania. Knowing the time Shamus was active, I wondered if there would be any Marxian encounters in the book. Imagine my surprise and delight when Shamus casually mentions that he was married to Maxine Marx, the daughter of Chico Marx! Wowsa!

The main impression I had at the end of the book was what a survivor Shamus was. And, we need survivor stories now-a-days more than ever. Shamus is long gone, but he lives on through his memoir. I liked to read it over a bagel and coffee, calling it my "breakfast with Shamus." I think I'm due to read this book for the fourth time. There's plenty of room at the breakfast table. Won't you join us?

The Joy of Animation

Animation bloggers spend much of their time touting news, analyzing industry trends, spotlighting unsung artists, or preserving the past. My mission has been to discuss all-things-NY-animation, but I just as often share strategies on how to build a career in this unusual business. Along the way, my blogging buddies and I, tend to overlook one elemental thing: the joy of animating.

For me the joy in animation comes from animating ordinary moments in a character's life. For instance, in my new children's film, Rabbit reluctantly agrees to keep his promise to Owl and sit down for a game of checkers. In the pilot I'm currently animating and directing for a client, a little girl breaks a crayon in frustration and then walks out of scene dejected (see above stills pulled from the film).

I think the indie filmmaker has a better chance at bringing some truth to life than an animator that just makes the occasional animation test or sample for a reel. When you make a such a sample scene for a reel, its largely a technical exercise. You might animate some lip synch, or a walk, or a special effect. But, when you have the burden of an entire film, complete with smaller connecting scenes, you are forced to confront smallish moments.

Neither of these scenes are dripping with high octane action. There's no epic sword fight, battle with a dragon, or robot space war. Instead, these are ordinary moments, which (as an animator) I hoped to imbue with insights into the characters, revealing their thoughts, feelings, and motivations. That's the joy of animating for me. And, its in these ordinary type of scenes that live the potential to really bring a character to life. Everything about these little scenes interests me. For instance, I love figuring out what part of the character should lead the action and how that choice reveals how the character is feeling. Or, where to place a blink. Everything is choices. In other words, what to leave in...what to leave out, as Bob Seger sang in his hit song, "Against the Wind."

As I see it, an animator has a responsibility to their characters...and this is something that goes well beyond the ability to keep a character on model. In my film "Owl and Rabbit Play Checkers," the characters go on and off model at times, but they are always "in character." Their animation is always informed by character. I am wagering that in this film, that is more important than technically perfect drawing. And that comes in handy for me because I can't do the technically perfect type of drawing anyway. Long ago I stopped caring what the reason was: Either I don't have the talent for it, or I'm just not interested in it. Perhaps its a little bit of both.

Your Legacy and Mine

In trying to unlock what it is that makes the New York animation scene so special, it occurred to me that this city (both today and in its checkered past) happens to house most of my animation heroes. Starting out, my animation heroes were as generically typical as anybody else's. It started and ended with Disney, the original self-made man of animation.

Each year I tell my SVA career class that they will soon be meeting the true heroes of their career. These will be the individuals that act as mentors, guides, and sources of boundless inspiration. Most importantly, these are the people that may give you your first breaks and/or career expanding opportunities. The most important heroes are ones that become a part of your life.

This situation should not be any different whether you are based in Hollywood, San Francisco, or Toronto. However, there's a key difference that separates New York's animation heroes from other animation hub cities. In New York, there's a far greater chance you'll meet diverse heroes––distinguishing themselves in any number of creative areas. Take your pick. The tops in children's books? Mo Willems. Successful TV cartoon creator? Mr. Warburton. Giant CGI feature studio founder? Chris Wedge. Flash animation industry leader? Aaron Augenblick. Oscar winner? John Canemaker. World's most celebrated indie animator? Bill Plympton. Internet cartoon pioneer? Xeth Feinberg. Animation historian/author? Amid Amidi. Breakthrough indie animated stop/motion feature director? Tatia Rosenthal. The list goes on and on.

From the moment I graduated SVA, the culture of New York animation effected me in a profound way. I was as frightened as anyone who ever graduated from a four-year animation program. But, from the moment I got my first break (courtesy of Mr. Michael Sporn), I began to interact with people who were scoring Oscar nominations, making internationally recognized indie animated shorts, pitching shows, writing scripts, creating hit cartoon series, illustrating books, running their own studios, and traveling from festival to festival on the strength of their films or career achievements.

I can only imagine how different it might have felt if I had been in Hollywood. There, it seems the dream is to become as good as possible to secure a position on the best productions in town. The dream there is to be part of a history of craft where creating quality content is somebody else's job. In New York, we have the benefit of working on industry projects while keeping one foot in our own content creations. In Hollywood, this would be the exception to the rule. In New York, its in the oxygen.

How could that not influence me? How could I not dare to try making a few contributions myself? The opportunity is here, folks. Although I'm only 35 years old, I can look back and see heroes of a generation coming up behind me (The Rauch brothers, anyone?). While that can be a little unnerving, it also re-energizes me to continue onwards and upwards on my own projects. This weekend I just locked picture on my new six minute animated film, "Owl and Rabbit Play Checkers." I wouldn't have had the audacity to even pretend to be a filmmaker without the heroes of New York's animation past and present cheering me on. What company we keep. Sounds like a legacy to me.

Speaking of legacies, two of New York's animation's finest, J.J. Sedelmaier and Howard Beckerman (with support from Blue Sky Studios) have curated a very special exhibit on New York animation called "It All Started Here!" (see illustration/invite above) Start the year by taking a step into your own checkered history. And, its FREE!!! I hope you'll come down and show your support at the January 17, opening reception. I'll see you there!

Click below for more information on this special exhibit:
http://www.westarts.com/index.php?module=pagemaster&PAGE_user_op=view_page&PAGE_id=176

The Most Important Element In a Pitch

ASIFA-East recently held a pitch workshop event with career coach, packaging agent, entertainment lawyer, and teacher Jim Arnoff. The point of the event was to help would-be creators better sell their creations (not to teach one how to create a winning cartoon pitch itself). The problem with such a discussion is that it may lead some to believe that by following one specific plan, they might reach their goal of having their own series. Don't get me wrong, the event was informative and helpful but, I could tell that most would-be creators in the audience operated under the assumption is that (creatively) they already have it in the bag.

The truth is that most projects pitched are half-baked at best and most creators are not ready for the responsibility of making a winning cartoon should they even get a deal. The most responsible among us try to make themselves ready for the day when they earn a cartoon series. I keep coming back to a wonderful quote by my friend, Fran Krause: "Don't expect anyone to pay you for what you haven't yet done yourself."

Its easier to define what makes a successful cartoon pitch than it is to define what makes a successful cartoon. A successful cartoon pitch is one that leads to a development deal/option/pilot or series. A successful cartoon, one that might spawn a series, is a much more subjective thing. All the elements (writing, design, color, animation, direction, sound design) must blend together to create a satisfying experience.

No pitch element (shy of making an entire pilot yourself) shows how a creator and his/her team will blend all those ingredients together to guarantee that the end result will live up to the promise of the pitch. Its no wonder that (for a deal to be struck) it often comes down to a creator's reputation and the strength of their relationship with the development executive/network.

Mo Willems is a great case. Cartoon Network didn't wake up one day and decide, "Gee, I need a show where a non-verbal sheep gets chased around by military agents inbetween bursts of sketch comedy." Instead, all they knew was they wanted to make a show with Willems. He had already proved himself with countless films for Sesame Workshop as well as his own Nickelodeon mini-series, The OffBeats. Willems also had a strong friend and champion in Linda Simensky, (who was then a Cartoon Network development exec), ensuring that he was wooed by Cartoon Network much in the way a hot rock band might be wooed by a record label.

The idea he proposed (as clever and fun as it was) might have been the least essential element of his green-light. Willems' track record beyond Sheep only proves how smart Cartoon Network were to gamble on him in the first place. He went on to head write Mr. Warburton's Code Name: Kid's Next Door just before launching into the stratosphere as the most successful children's book author since Dr. Seuss. ***image above from Sheep in the Big City.

Jim Arnoff (speaking as a packaging agent) advises that would-be creators aline themselves with a production company and build a strong team of creative partners before pitching. While I can see the value in that, I believe the danger of such a plan creates a handful of additional gate-keepers to block one's path. Is building such a team the most important ingredient to selling a show? In all fairness, I'm not suggesting that Jim Arnoff believes this is the case. He merely offers a road map by which some projects are sold.

Bill Plympton often tells students not to start their own studio businesses right upon graduation. He argues, they won't have enough contacts and experience to succeed that early on. Instead, he suggests such students first cut their chops working in the industry for at least seven years. I'd argue for similar advice for would-be creators. First work in the industry in a variety of capacities, preferably for episodic animated series. Learn production and see what nuts and bolts come together to build a crew and a production process, and what it takes to make a show delivery. Along the way, its okay to develop and pitch your own productions, but, the key is to understand that the most important thing to develop (towards the goal of selling your animation creation) is yourself.

Bust, Boom, Bust

When I began my schooling at SVA in 1991, our animation teachers warned us that there were very few jobs in animation. "You'll have to go to L.A. to find work," they told us again and again. In those days, animation was drawn on paper, finished on cels, and shot on film. A year before, my father arranged a meeting between myself and a jaded old animator who was going out of business. For ten minutes the man tried to convince me to go into another line of work. "Animation is dead," he reported, before he invited me to help myself to any artwork I found in the dumpster on the way out.

One man's ending is another man's beginning. The industry was (in fact) beginning to rebound. Beavis and Butthead and Doug arrived a year later, bringing TV series production back to New York City. On the heels of the recovery came the internet and a whole new means of animation distribution came about. Sure, people are still trying to figure out how to make direct money from internet animation, but the exposure this new platform has offered filmmakers has already paid off with commercial dividends.

Along with the rise of the internet came cheap and fast digital animation in Flash and After Effects. Scores of jobs were created in what became New York's first in-house large scale animation endevours since Richard William's Raggedy Ann and Andy (1977). Simaltaneously, New York re-asserted itself as the North America's undisputed indie animation capital with new filmmakers such as The Krause Brothers, Pat Smith, Debra Solomon, Andy and Caroline London, and Signe Baumane joining the ranks of our already world-wide festival award stalwarts (John Canemaker, Michael Sporn, Emily Hubley, Bill Plympton, John Schnall, George Griffin, Candy Kugel & Vincent Cafarelli, etc.).

The New York animation industry grew and grew between 1991 and 2000. Then, the dotcom bust occured. Then 9/11. In 2000, MTV canceled Celebrity Death Match in midframe with six shows left unfinished. In the same year, Disney did not renew its contract with Jumbo pictures. In 2001, MTV animation bit the dust and Nick Digital's only 2nd production to last more than one year (Little Bill) was not renewed. The bad news kept coming. In 2004, Blue's Clues officially ended, marking the end of continuous production at Nick digital. The following year, Funny Garbage laid off an entire staff when Disney pulled the plug on KatBot. A year later, upstart studio Animagic went belly up, leaving its 75 person crew working on Nate the Great, in the cold. Cartoon Pizza (the smaller studio which evolved out of Jumbo pictures) closed its doors after season one of Pinky Dinky Doo and opted to make season two in Canada. In the last four weeks, production has been halted at Word World and Animation Collective, and Nick Digital ceased existence as of Dec 18.

Interestingly enough, the build up that occurred between 1991 and 2000 took nearly as long to collapse. Hopefully, 2009 marks the end of this down cycle and the beginning of something new. Today we have several advantages to turn to that previous generations of struggling animators did not. For one, the idea of the internet as a viewing platform is no longer mere theory. Youtube has set the current viewing standard as short, funny, and irreverent...but, longer form series and movies are now being viewed through itunes and other online destinations. This translates into more animation needed to serve this new demand.

Most importantly, even as Manhattan rents have pushed out larger studios, the virtual studio is on the rise. I am now involved in my fifth at-home gig large enough to bring in additional crew besides myself. The new gig is a for a Fox pilot and the client is in California. The longest of these gigs, Assy McGee (for Clambake Animation), employed some of my remote crew up to seven months in a row. I think we can generate a lot of work in this city if we get creative about it. We have nothing to lose because its better than sitting around and waiting for studios to hire again.

The other new area to have opened up is the independent animated feature film. Yes, its still hard to get funding and distribution, but, why shouldn't it be hard? Animated features (outside of the Hollywood machine) have to prove that they can go places that the "animated feature family film ghetto" hasn't allowed them to travel. Films such as Persepolis, $9.99, Sita Sings the Blues, and Idiots and Angels have paved the way. To date, no indie animated feature has reached the success of, say, Blair Witch or Big Fat Greek Wedding, but I believe that the day is coming soon. I plan to be a part of it. I have an indie animated feature film project that I'm in the process of launching with my wife.

One thing is for certain: animation as a career plan is not a casual pursuit. You have to want it above all other ends to even stay in the game. Challenging times such as these only serve to underscore that point. Yet, these challenging times are also bursting with opportunity. Okay, we lost a handful of potential (or actual) employers, but it doesn't have to mean that our hopes and dreams should go down with them.

The 10 Commandments of Working From Home

Since 2004, I have been someone who jumps in and out between working on-site at studios and working from home. The at-home projects have included consulting (Lucy Daughter of the Devil, Super Why), directing pilots (Playhouse Disney and National Geographic Kids), directing shorts (Electric Company), and directing an entire season of episodes of the Adult Swim series Assy McGee. For the last two years I've worked exclusively at home and this experience has led me to compile these 10 Commandments of Working From Home. *drawings above from my current freelance gig: animating and directing a pilot for a client.

1-Go out before you start to work.
Grab a coffee, go to the gym, walk your dog, etc. This is very important because it gets your butt out of bed and forces you to throw on shoes and clothes. You get some air as you stretch your legs. It's a bad idea to simply stagger out of bed and plop down at your workstation straight away.

I get up each morning and eat breakfast with my wife, who has a job with normal hours in Manhattan. Every morning, I walk her to the subway and then I continue on to the gym. After a short workout I grab a coffee and walk home. Shortly after 10 AM I'm at my workstation and ready to start my day.

2-Start your working day at or around 10 AM and finish by 7 PM.
This way your get a sense of order to your life. Since you're working from home, you need to have a sense of being home and being done with work at a set time each day. Of course, there will be times where you'll have to keep working to make a deadline or juggle multiple jobs, but as a rule, try to create this healthy boundary between work and home. Also, by keeping to normal office hours, you'll stay ready to jump back into the workplace of your next on-site job.

3-Don't use IM unless you need it to communicate with your client or workers.
Instant Messenger can be a big distraction because it requires you to interact with people in relative real time. Non work related IMs get burdensome and can suck away hours at a time. Some animators use seperate IM addresses for work time so they can keep IMs as exclusively as work communication.

4-Make it a point to meet up with friends/industry peers for lunch outside of your home at least twice a week.
Not only will this be delicious, but it will get you out of the house to sustain friendships and start new ones. Note that this also works for breakfast too!

5-Be mindful of the increased demand for timely communication.
When working on site, there is opportunity for direct in-person communication all day long. When working remotely, its important to be extra mindful to communicate your questions, needs, and status of work on a regular basis.

6-Be extra mindful of the tone of your communication when using instant messenger and email. The reader always reads their own tone into someone else's writing, so its important to be clear and professional. If there is a sticky matter to discuss, get the person on the phone to discuss it in conversation.

7-Music and (maybe TV) is okay
Despite what Richard Williams advises, it is perfectly fine to work to music throughout the day. I doubt many of us are involved in the kind of total body and mind concentration required to do the kind of overly complex animation Williams is engaged in. If you're working on any other type of animation, listening to music can help make for a pleasant workplace. Leaving the TV on can work too, but there is the problem of getting sucked into a TV show. Watch at your own risk.

8-Lunch time is blog time.
When I'm not meeting up for a lunch outside my home office, I eat at my computer and use it as an excuse to peruse my favorite animation blogs which keep me informed on the state of the art and industry of animation. Food for thought, indeed.

9-Make time to go to animation events.
Working from home can make you stir crazy (anyone see The Shining?) and its easy to miss the companionship of of your peers and friends in animation. Attending events such as ASIFA-East's monthly screenings, makes for instant networking opportunities, keeping you connected to the larger world outside your home studio. You might also pick up a little inspiration.

10-Make time to work on your own art.
This can be tough under any circumstances, but it gets even tougher when you're working from home. The last thing you may want to do is to work on your own art or animation at the end of a busy animation day, but if you make the time to do so (even a few days a week), you will make yourself a lot happier, create new samples, and ready yourself for untold opportunities. Best of all, working from home allows you some days to yourself when you are inbetween freelance jobs. Fill in some of those days by attacking personal projects.